Web-Ads 4 Games is a new concept of in-game advertising. This system uses post-game advertising, which means ads are displayed in a pop-up window when players exit the game session. Besides, this advertising strategy does not interrupt the users' immersion in the game. Web-Ads 4 Games is flexible and can be integrated into both web-based and client-based games. This solution is intended for developers and publishers that wish to monetize their games displaying ads of advertisers that intend to reach the target group that best corresponds to their product characteristics.
Web-Ads 4 Games may be easily integrated into any game connected to the Internet, generating some of the visualization revenue for the developer/publisher.